Visa approached gyro to design new webpages and e-blasts to introduce their newest services at the Mobile World Conference. The new pages needed to be responsive while also matching the current branding of Visa.com. As the only initial source to learn more about the new services, they needed to be very easy to understand and provide a positive experience.
Starting with wireframes that prioritized visual hierarchy. Implementing the latest style guide by using yellow for highlights and CTAs. These pages were designed to clearly showcase Visa's announcements and keynotes during the MWC.
Visa has created something global, mobile payments will be used by all cultures in various environments across different countries. They hope to capture a young, on-the-go userbase likely to be found at the food trucks, working in cafes and ordering food. By featuring subjects doing everyday tasks, Visa mobile payments look like a breeze to use no matter the circumstance.
Learning more about Visa’s digital solutions with seminar imagery and headlines that speak for themselves yet highlight each other. The ability to add keynotes to a users calendar in one click or touch. Clear CTAs leading to more information about Visa's presence at MWC.