#artdirection
#visualdesign
#advertising
#blackberry
After losing the young generation to touch screen phones, Blackberry asked gyro to help win them back. The BlackBerry Rio (later renamed BlackBerry Leap) was designed to bring about the resurgence of the Blackberry brand. It needed to target young entrepreneurs and millennials looking to make their mark in the startup world.
Designed from the ground up for the startup generation. The old blackberry is in the past, this is for the millennial. It handles business and looks good while doing it.
Never miss a notification, this phone will keep up with the high demands of a entrepreneur. It works as hard as you do. With 25 hours of battery life, it keeps working while you sleep.
A phone that makes switching between desktop and mobile as seamless as possible. With BlackBerry Blend built-in, sharing between devices has never been easier.
