This campaign was created for the One Show Awards Competition. MillionTreesNYC had a goal of planting 1 million trees across the 5 boroughs. Through this competition they hoped to use a winning campaign to raise awareness and gain support across the city.
We hoped to spread the word and teach the hidden benefits of trees. They give a lot more then just oxygen. With a little research, you realize that trees also act as natural therapists, philanthropists and educators. There is a reason why we still have parks in our crowded cities, they help reduce stress and elevate mood, all while decreasing heart rate and blood pressure.